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Netflix Introduces AI Powered Recommendations to Help Viewers Discover Shows

Netflix's new AI recommendation option for its TV app rolls out first to U.S. subscribers watching in English on supported televisions.

By Ledger Staff · Originally reported · Posted

A Netflix button on a television remote control; contextual photograph
A Netflix button on a television remote control; contextual photograph · Brian Cantoni · Cropped and resized · CC BY 2.0 · CC BY 2.0

Netflix is introducing a new artificial intelligence recommendation feature for its television application. The discovery option is designed to help subscribers find programming through an additional recommendation experience.

The initial rollout will target subscribers in the United States who watch Netflix in English on supported televisions. The feature represents another development in Netflix's approach to content discovery.

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