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ReelShort Extends International Reach Through Orange Distribution Agreement

The planned rollout covers Max It TV markets across Africa and the Middle East.

By Ledger Staff · Originally reported · Posted

Person taking a photograph with a smartphone; illustrative mobile-device photograph, not ReelShort programming or Orange service
Person taking a photograph with a smartphone; illustrative mobile-device photograph, not ReelShort programming or Orange service · James Sutton jamessutton_photography / Wikimedia Commons · CC0 · Cropped and resized · CC0

Orange Middle East & Africa signed a multi-year agreement to distribute ReelShort content through Max It TV, C21Media reported on October 18, 2026. The deal covers 17 markets across Africa and the Middle East. ReelShort's vertical drama, romance and thriller series will be offered through the entertainment section of Orange's Max It app.

Customers will access the content through a dedicated Orange mobile-data bundle. The first wave is planned by the end of 2026, with the remaining territories following progressively. The report did not name the initial launch markets or disclose financial terms.

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