A24 Turns Transparency Into a Collectible With Elizabeth Holmes Documentary Popcorn Bucket

A24 has unveiled a fully transparent popcorn bucket inspired by its documentary You Can See Everything, transforming the film's central theme into an unusual theatrical collectible. Directed by Nathan Fielder and Lance Oppenheim, the documentary examines Theranos founder Elizabeth Holmes during the weeks leading up to her imprisonment following her fraud conviction. The collectible features a clear container with a scalloped rim, minimalist black lettering, and the A24 logo, allowing audiences to see the popcorn inside. Promoted under the phrase "Radical Transparency," the design reflects the documentary's exploration of access, deception, and public perception.

The limited edition bucket is available exclusively to customers who purchased tickets to You Can See Everything after 1 p.m. Eastern on October 28, 2026. Eligible customers must sign into the A24 Shop using the same email address associated with their ticket purchase, with purchases limited to one bucket per order while supplies last. A24 expects the collectible to ship by November 20, adding another distinctive merchandise release to the studio's growing collection of film related promotional products. The campaign arrives as You Can See Everything enjoys a strong theatrical performance, demonstrating how unconventional marketing can extend a documentary's cultural reach beyond the screen.