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Sidemen’s Inside Charts a Creator-Led Move to Netflix

The previously announced shift from YouTube illustrates streaming’s interest in established online formats.

By Ledger Staff · Originally reported · Posted

European Commission audiovisual studio crew working behind the scenes in 2025; illustrative photograph, not the Sidemen Inside production
European Commission audiovisual studio crew working behind the scenes in 2025; illustrative photograph, not the Sidemen Inside production · © European Union, 2025 / Jennifer Jacquemart / Wikimedia Commons · CC BY 4.0 · Cropped, resized or letterboxed · CC BY 4.0

The Sidemen’s reality format Inside moved from YouTube to Netflix for its second season, a transition examined by Deadline on July 21, 2025. The British creator collective had announced the move in November 2024. The format places online personalities in a shared house to compete while spending can reduce the prize fund.

Deadline’s report discussed the group’s decision to take the show to a subscription platform and Netflix’s audience reach. The transition brings a format developed by an established creator collective into Netflix’s programming lineup. Inside’s move demonstrates how online entertainment brands can extend their distribution beyond YouTube.

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